BA Animation & Graphic Design (Hons)

The BA in Animation and Graphic Design is an undergraduate degree program that combines artistic creativity with modern technology. The course is designed to provide students with the skills and knowledge necessary to excel in the fields of animation, graphic design, visual effects, and multimedia production.

Key Components of the Course:

1. Fundamentals of Art and Design : Students learn the basics of drawing, color theory, typography, and visual composition, which are essential for creating compelling designs and animations.

2. Animation Techniques : The curriculum covers both traditional hand-drawn animation and modern digital animation techniques, including 2D and 3D animation, stop-motion, and motion graphics.

3. Graphic Design Principles : Students are taught the principles of graphic design, such as layout, branding, advertising, and digital media design. They also learn to use industry-standard software like Adobe Photoshop, Illustrator, and InDesign.

4. Storytelling and Scriptwriting : This component focuses on the narrative aspects of animation and graphic design. Students learn how to create engaging stories and scripts for various media formats.

5. Visual Effects (VFX) : Students explore the world of visual effects, learning how to integrate live-action footage with digital elements to create realistic scenes and environments.

6. Multimedia Production : The course covers the production process for various multimedia projects, including video production, sound design, and interactive media.

7. Portfolio Development : Throughout the program, students work on building a professional portfolio that showcases their skills and creativity, which is crucial for securing employment in the industry.